BAPE: 6 Things You Didn't Know

BAPE: 6 Things You Didn't Know

Japan-based streetwear brand BAPE. They specialize in hats, hoodies, shoes and everything else you need to complete your cool and relaxed look, with an original and one of a kind logo and stylistics. Learn 20 things you didn't know about BAPE from our gift of 20 things you didn't know.

 

1. In 1993, Nigo Founded BAPE

Nigo called Nowhere the brand's initial store name. Jun Takahashi, a high school friend, and he started the business in Harajuku. Jun is well-known for his Undercoversim career.

 

2. "BAPE" is Unusual

A Bathing Ape is the name of the brand. Unless it was pointed out to you, it would be difficult for anyone to figure that one out. After you understand what it means, there are a lot more details about the company and its logo.

3. Having A Long And Double Meaning

 

Two meanings are behind the name of the brand. For starters, it stands for A Bathing Ape in Warm Water. The brand name is a reference to the classic movie "Planet of the Apes. It refers to bathing in water 104 degrees Fahrenheit. After sitting in the water for a while, it cools to lukewarm. It is a form of overindulgence and laziness. As a result of this, the brand is being purchased by lazy, overindulging Japanese youths. The reason is obvious.

 

4. BAPE Started Out Underground

In the beginning, BAPE was an underground brand that kept a low profile. The sales volume was kept down and they did not advertise in the usual ways. The image of the brand and the name became popular in Japan when they began working with the Pepsi brand in 2001. BAPE appeared everywhere afterward. Their fame was instantaneous.

 

5. Pharrell Williams Increased BAPE For US

Up until 2003, BAPE had remained a brand primarily popular in Japan, and was distributed there. As a result of their friendship, Nigo and Pharrell Williams collaborated to introduce the brand to the United States. In the hip-hop sphere, it became a thing because of the backing of Pharrell.

6. Coaxing Nigo To Loosen BAPE Export Limits

Nigo was initially reluctant to market the brand in America. It was not what he had envisioned for the brand to market to the United States before he encountered Pharrell. In a short time, Nigo surpassed the limits that had previously been placed on the brand, but for only a short time.